2. Recruitment: TFA Campaign Support (PR)

Campaign Support Partner

TFA is a global partnership platform initiated to support the implementation of commitments to reduce the tropical deforestation associated with the sourcing of commodities – primarily palm oil, soy, beef, and paper and pulp.

Hosted by the World Economic Forum, TFA’s 170+ alliance partners include companies, government entities, civil society, indigenous and local communities as well as international organizations. TFA Southeast Asia Platform’s goal is to advance public, private and civil society pursuits for collective action and partnership that will achieve deforestation-free supply chain commitments and strengthen the ecosystem for a forest and palm positive future.

Tropical Forest Alliance – Southeast Asia is looking for a partner to support strategic and creative communications planning and execution for campaigns, driving an integrated outreach across traditional and digital media channels including mobilizing influencers, media and corporate partners to build and championing Southeast Asia’s Forest Positive Future.

 

Tasks and responsibilities:

Working alongside TFA-SEA communication team lead by Janne Siregar you will be responsible for:

Strategic Planning and Management

  • Development of TFA standing position
  • Development of campaign theme and campaign schedule
  • Support in developing key messages
  • Coverage tracking and reporting

Media Relations

  • On-going support for all proactive and reactive outreach to mainstream media across print, online, and broadcast
  • Plan, manage and secure media coverage for public events
  • Targets include local and international journalists and photographers
  • Arrange coverage of projects and milestones
  • Pitch and secure stand-alone interviews with TFA Members and/or campaign partners over the course of campaign/s
  • Draft, localize and distribute media releases
  • Draft and place contributed articles
  • Prepare content and finalize media kits in Indonesia and English versions
  • Prepare spokesperson briefing document and talking points for media conferences
  • Provide on-site support
  • Distribute media materials to wider database post-event
  • Provide event support as may be required
  • Media follow-up post event

Influencer and partner outreach

  • Identify key influencers across social and mainstream media
  • Identify content creation and/or distribution partners
  • Lead outreach and secure support from influencers
  • Propose engagement and partnership ideas
  • Prepare and share briefing notes and information kits, as required
  • Manage relationship through to concept or partnership implementation

 Events Support

  • Event management support for large-scale public events including the campaign launch and culminating activities
  • Ideas generation for event theme and associated elements
  • Logistics support, as required
  • On-site management, as required

Digital Media

Produce and execute a digital media strategy including

 

  • Platform recommendations
  • Set-up of approved platforms
  • Counsel on social content/ strategy
  • Development of content calendar and posting of content (exclude advertising)
  • Translation of content
  • Community management
  • Social media stunt

Qualification and Expertise

  • The successful entity is required to meet the following criteria:
  • Proven experience planning and executing successful advocacy campaigns
  • Proven experience organizing and managing large scale public events
  • Leaders in innovative communications and marketing techniques
  • Experience working in Indonesia and Malaysia
  • Experience working with The Private Sector, Government, and CSOs
  • Corporate commitment / values aligned to environmental conservation

Applicant(s) should provide the following:

  • CV or team profile
  • Letter of application including details of relevant experience
  • References list
  • Completed fees/price structure

Contract duration

The contract will be effective until May 31, 2021 from date of signing. To be extended as agreed between parties.    

Terms and conditions of payment

To be determined per campaign.

 

"Pursuing sustainable development makes companies more competitive, more resilient and adaptable in a fast-changing world, and more prepare for the future."